Stumbled into this stunning project by photographer Ian Treherne

The images are simply beautiful and to get a glimpse into how they where made is pretty special.

Update:
After sharing the video of What Over 50 Looks Like, I came across an interview about the project with Ayesha Walawalkar from MullenLowe — the creative director behind it.
It goes deeper into the thinking behind the exhibition: why it was photographed by a blind artist, and how it challenges the way ageing is represented in advertising.